K9 Capers

The Idea

With pet ownership reaching records highs in the UK, trhe obvious next business model was within the pet sector

The Manipulation

Initially it was all about the service but once the reputation had been built, whilst a great service was still at the head of the goals for this company, the plan to develop a unique proposition was the making of the idea

The Deployment

An easy job at the beginning of the new millenium

The Result

A multi-million pound UK business selling into 17 Countries across the globe.