With everybody and his uncle setting up free web sites it was easy to se how market share could be lost within the business sectors that The White Leisure Group worked in. The plan therefore was to set up a company that offered to build "bespoke" web sites for people who needed search position which wasn't being reached by the free websites who often crowded the screens with advertising.
With 100's of contacts made, an e-commerce platform was designed and built which could be sold out to any business who wanted to trade on-line. The development of "Smart SEO" from the use of dynamic data then allowed a unique selling point which lead to the growth of the business.
Practice what we preached and maintained a basic but effective web presance
A turn key business that is now making money without work due to the automated nature of the web systems.